Welcome to my blog.
This is where I'll share thoughts on software engineering, MarTech, and occasionally some ultrarunning tangents. The plan is to write about things I'm learning, building, or thinking about—not hot takes or thought leadership, just honest reflections on the work.
What to expect
I'm interested in the intersection of engineering and marketing technology. The tools we build to understand customer behavior, automate workflows, and measure what matters. There's a lot of interesting problems in this space that don't get much attention.
I'll also write about side projects, technical decisions I'm wrestling with, and maybe some race reports if anyone's curious what it's like to run 100 kilometers through the desert.
Why a blog on my portfolio?
Mostly because I wanted to build it. There's something satisfying about having a space that's truly yours—no algorithm, no engagement metrics, just words on a page.
More soon.